Scared But Alive photographed at night inside a car

Scared But Alive

It's always been you

Fit-first tanks, 2-in-1 shorts, and heavyweight layers built for a cleaner line.

See The Standard

COMF+ essentials

The only tees you need.

Soft hand. Clean structure. Made to stay black, hold shape, and live in rotation.

London Tank black flat lay
London Tank$65 Structured neckline / Black Out
Bristol Tee black flat lay
Bristol Tee$75 Boxy crew / Black Out
London Tank gray flat lay
London Tank$65 COMF+ piqué / Shadow Heather
Bristol Tee white flat lay
Bristol Tee$75 Boxy crew / White Space
Scared But Alive nightlife to gym lifestyle imagery

Priority line

Shorts that perform.

Built to stay put through hip room, thigh clearance, liner tension, and pocket placement.

Hawaii Short black flat lay
Hawaii Short$85 5 inch / 2-in-1 short
Hawaii Short gray flat lay
Hawaii Short$85 5 inch / Carbon Gray
Berlin Short black flat lay
Berlin Short$90 7 inch / Built-in compression
Berlin Short gray flat lay
Berlin Short$90 7 inch / Carbon Gray
Scared But Alive training in a cable row

Why we built it

The fit problem came first.

Not blanks with graphics. Scared But Alive starts with the body: neckline hold, shoulder frame, hip room, liner tension, and a cleaner line.

01 / NeckNeckline hold.
02 / ShoulderShoulder frame.
03 / HipHip room.
04 / LinerSecure movement.

Heavyweight layer

Los Angeles hoodie.

560 GSM fleece, cropped body, dropped shoulder, and rib tanks kept clean on the same white gallery field.

Los Angeles Hoodie black flat lay
Los Angeles Hoodie$110 560 GSM / Black Out
Ibiza Rib Tank black flat lay
Ibiza Rib Tank$35 Cotton rib / Black Out
Ibiza Rib Tank white flat lay
Ibiza Rib Tank$35 Cotton rib / White Space
Los Angeles Hoodie gray flat lay
Los Angeles Hoodie$110 560 GSM / Gray Matter

Journal

Build notes.

Read Journal
Scared But Alive friends laughing in a car at night

Enter the system.

You are in.

Early access, restocks, and build notes.